Fine Art Photography
Hollywood, Los Angeles, CA
Working as creative director and designer together with photographer Gianluca Galtrucco and producer Charles Bender to renew the artist's visual identity providing visibility and recognizability and producing a web series of the artist production's making-of.
Creative direction and conceptual design to define client new visual language.
Concept, strategy, redesign, and development of Gianluca Galtrucco premium WordPress website via narrative photography.
Video production and post-production of the 'making of' short documentary series
War and Peace
I've designed photographer Gianluca Galtrucco's very first website quite some time ago. After publishing his newly awarded photography book with Hatje Cantz we felt compelled to start renewing his entire brand and visual identity with the supervision and marketing wisdom of his new Hollywood manager and curator.
The book's cover staged photograph 'War and Peace' was the main attraction. It took three months to organize and a significant production effort. We wanted the shot to be at the center of our new media campaign. Website slider, stationery, and postcard.
The website was created around the vivid narrative of Gianluca's body of work. The home page design was first conceived as a one-page scroll but after several modifications, we agreed to place the photo galleries upfront as a clear declaration of love for his art.
Gianluca has a super minimal approach to design and my goal was to be as much supportive as I could to embrace his artistic vision and also very firm when tackling creative problems and difficult tasks.
I truly love maintaining long-lasting creative relationships with other creators and for this reason I make sure to fully engage my skills so to positively inspire customer choices.